-
Week 1: Reset the foundation. Get back into your Sonder portal, set your baseline numbers, and use ready-made templates to brief your leadership team.
-
Week 2: Restart the conversation. Send short, relevant re-engagement messages built for where your people are right now.
-
Week 3: Build momentum. Share de-identified wellbeing insights to show usage is normal, and reach the employees who never activated in the first place.
-
Week 4: Set the new baseline. Pull your updated numbers, mark the activation lift, and move into the 90-day slow-burn framework.
-
Weeks 5 and 6: Settle into a steady cadence. Fold Sonder into your new-starter inductions and give managers a two-minute monthly talking point.
A well-run reactivation push typically lifts total employee activation by 10 to 15 percentage points, with a matching rise in overall utilisation.
